I'm a graphic and UI/UX designer who combines a keen eye for aesthetics with technical knowledge, focusing on user-centered solutions that enhance digital experiences.

Wayfair

Primary objective of the Wayfair website project is to rectify existing design issues and create a more visually engaging and informative shopping platform that affect user experience. Through strategic design, my aims to introduce a more structured layout, employing variations in size, color, and style for improved clarity. By prioritizing a visual hierarchy and ensuring vital elements stand out, my aim is to create an aesthetically pleasing and user-centric website, fostering a seamless and enjoyable online shopping experience for its customers.

Urbangene

In branding for UrbanGene, I developed a distinctive logo and selected a vibrant color theme that embodies the company’s commitment to innovation and sustainability in urban living. The logo serves as a recognizable symbol of our values, while the color palette sets an emotional tone that resonates with our target audience. These visual elements create a strong foundation for our brand identity, ensuring cohesion across all marketing materials. Through this branding strategy, UrbanGene aims to inspire and engage a new generation of city dwellers in embracing sustainable living.

Starbucks

For the “A Space Just for U” project, I designed a mobile app page for Starbucks that highlights features like Free Wi-Fi, cozy seating, and ambient settings, creating an inviting space for work, study, or relaxation. I incorporated user-focused details, such as a 10% discount with a student ID, to make the experience more appealing and accessible. To support the campaign, I also designed social media posts, leveraging eye-catching visuals to promote Starbucks as a go-to destination for productivity and relaxation. This project showcases my ability to create seamless, user-centered designs while extending brand messaging through impactful marketing strategies.

Pizzaiolo

For the project, I reimagined the mobile experience for a local pizza chain while maintaining their existing color palette to preserve brand recognition. The redesign focused on streamlining navigation, enhancing visual hierarchy, and improving the overall flow of the ordering process. I updated key screens like the homepage, menu, and checkout to be more intuitive and visually cohesive, making it easier for users to explore, customize, and place orders. By keeping the brand's original colors and modernizing the interface, this project highlights my ability to elevate user experience while staying true to established brand identity.